As a marketing professional, I'm well aware of the popular perception that everyone should be "doing social media." I'm trying to gain more knowledge to do my part to help change that perception.
Don't have one. Have done some specific work with LinkedIn and YouTube company pages.
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Jeff - welcome to the Digital Gunslingers! I'm with you on the frustration of the "social media bandwagon" mentality. While we teach a lot of social media concepts, I firmly believe that strong marketing begins offline and extends to one or two well-chosen tools online. Look forward to having you in class!